Branding Coach for Midlife Women
Personal and business branding that feels like you, so you get remembered, not just noticed
Elevate yourself, your business and THRIVE.Personal and business branding that feels like
you, so you get remembered, not just notice
01 DO YOU FEEL CONFUSED ABOUT BRANDING?
You have experience, ideas, and passion, but branding feels messy, overwhelming and confusing. Most women I work with aren’t lacking talent or ambition. They’re simply unsure where to start and feel overwhelmed by mixed messages out there. When who you are and how your brand shows up are out of sync, everthing feels harder.
Visibility feels uncomfortable. Messaging feels forced. I help midlife women build personal and business brands that truly reflect who they are now. I guide you step by step through the brand journey, helping you find clarity, confidence, and direction without the noise or pressure.
This is branding for your next chapter.
Calm. Clear. Built around you.
A PERSONAL BRAND ENCOMPASSES
WHO YOU ARE,
WHAT YOU STAND FOR,
YOUR STRENGTHS, AND
HOW YOU USE THAT STRENGTH TO BRING
VALUE TO YOUR AUDIENCE.
02 WHY BRANDING MATTERS?
Branding is more important today than ever before, to rise above the noise and differentiate yourself over your competition. Understanding precisely what it is you want to be known for, why you do what you do and why it matters is at the very heart of finding the clarity in your brand. You need to be able to explain why you are the right choice, connect with your target audience, know who they are and know who you are too.
Whether you’re building a personal brand, a business brand, or both, the goal is the same. To create something that feels like you and supports where you’re going next.
You’ve probably heard lots of advice about branding. Change your logo; update your website; Post more; Niche down. It’s no wonder you feel overwhelmed. Branding shouldn’t feel this hard!
03 HOW WE BUILD A BRAND?
My mission is to help midlife women rediscover their voice, rebuild their confidence, and create personal and business brands that feel deeply aligned with who they are now. Not who they had to be before.
I do this through a unique blend of brand strategy, coaching, and positive psychology. Supporting women to move from self-doubt and invisibility to clarity, confidence, visibility and lots of creativity thrown into the mix. Because I believe that when a woman owns her story and stands in her truth, she becomes unforgettable and unstoppable.
Clarity over Noise We will cut through the overwhelm and bring everything back to what matters: a clear message, a clear purpose, and a clear path forward.
Confidence through Connection Confidence doesn’t come from shouting, it comes from alignment. When your brand reflects who you are, showing up becomes natural.
Personal and Professional Are Intertwined Your business brand and personal identity aren’t separate. They inform each other and both deserve space to evolve, grow, and shine.
Visibility with Soul I don’t believe in performance or pressure. I believe in authentic, meaningful visibility, built on trust, intention, and truth.
Empowerment through Strategy This isn’t just mindset work or pretty visuals. It’s strategy with heart, backed by experience, psychology, and a real plan to grow.
“LISA FOCUSED ME
AND MY BUSINESS,
CLARIFYING AND
HELPING ME
SEE THE BIGGER
PICTURE.”
Rosie Coutts
04 WHY CHOOSE LISA?
A guide who understands both the strategy and the emotions
I’m Lisa Clunie, a branding coach and strategist with over 30 years of experience across personal and business branding.
Alongside my strategic and design background, I’ve studied positive psychology and use brand psychology throughout my teaching. That means we don’t just focus on how your brand looks, but on confidence, clarity, and how people connect with and remember you.
Clients often call me the brand therapist because this work goes deeper than surface level branding. It’s about helping you feel safe and confident being seen.
From one to one Brand Therapy™ coaching and focused Power Hours, to group programmes for midlife women, each option is designed to give you clarity, confidence, and structure without overwhelm.
You don’t need to have it all figured out before you start. We figure it out together.
1:1 Coaching
1:1 coaching designed to help you reconnect with your voice, find clarity in your message, and start showing up with confidence. This is the deep work, the starting point for any brand with soul.
Building the Foundations
The Foundation Course for Building Your Brand. Easy to follow and self paced, it gives you the essential foundations in mindset, positioning and visibility so you can build with clarity from the start.
1:1 or Small Group Programme
A 4 week programme either 1:1 or in small groups. This is the foundations of building a brand. From your why, who, how and what, to mindset, visuals and buyer psychology. This is where you start to build your brand.