I’M ON A MISSION
My mission is to help midlife women rediscover their voice, rebuild their confidence, and create personal and business brands that feel deeply aligned with who they are now.
THE PSYCHOLOGY-LED BRANDING COACH WHOSE SESSIONS FEEL LIKE BRAND THERAPY AND STRATEGY THAT CREATES REAL CLARITY.
Helping Midlife Women Build Brands That Reflect Who They Are Today
Hello, I’m Lisa.
I’m a Personal and Business Branding Coach, Brand Strategist and the founder of Thriving Brand. For more than 30 years, I’ve helped businesses and individuals build brands that connect with the right people, communicate their value clearly and stand out for all the right reasons.
Today, I specialise in helping midlife women rediscover their voice, build their confidence and create personal and business brands that feel aligned with who they are now, not who they were ten years ago.
My approach combines psychology, strategy and visual identity to help you create a brand that feels authentic, professional and memorable. Because branding isn’t just about being noticed. It’s about being understood, remembered and trusted.
Most women who come to me aren’t lacking experience, expertise or passion. They’ve spent years building careers, businesses and valuable skills. They know they’re good at what they do, but when it comes to talking about themselves, communicating their value or showing up consistently, something feels harder than it should.
• Their message feels unclear.
• Their confidence wobbles.
• Their brand no longer reflects who they are today.
The problem usually isn’t a lack of ability. It’s a disconnect between who they are, what they stand for and how their brand is communicating that to the world. That’s where psychology, strategy and branding come together.
WHY I DO WHAT I DO
Like many of the women I work with, there was a time when I found myself questioning who I was and what I wanted from the next chapter of my life. On the outside, I had built a successful career in branding and design. I had years of experience, a thriving business and a professional reputation I was proud of. But behind the scenes, I had gradually lost confidence in myself.
Leaving a mentally abusive marriage which was controlling and emotionally difficult, forced me to rebuild more than my life. It forced me to reconnect with my identity, my voice and the person I wanted to become. It was one of the hardest periods of my life. It was also one of the most transformational.
As I rebuilt my confidence, I became fascinated by what helps people move forward, trust themselves again and step into their potential. That journey led me to study positive psychology and explore the powerful connection between identity, confidence and visibility. What I discovered changed not only my life, but the way I work with my clients. Because I realised that so many women weren’t struggling because they lacked expertise. They were struggling because they had lost sight of their value, their voice or their direction. And when that happens, your brand often reflects that uncertainty.
“I’ve run my business for a few years, but I honestly felt I was just winging it. I had the experience, I knew what I was doing but my brand didn’t reflect that. It felt disjointed, unclear and I was starting to feel invisible.
Working with Lisa was like having a brand therapist wrapped in a strategist’s coat.
She just got it. She helped me see myself clearly, the value I bring, the story behind what I do and then showed me how to express that in a way that actually connects. Now not only does my brand finally make sense, I feel proud of it It’s like I’ve
stepped into my own spotlight. And that’s changed everything.” Catherine
YOUR BRAND IS A ECOSYSTEM
I see your brand as an ecosystem.
It’s made up of your identity, positioning, messaging, visuals and visibility. Every touchpoint matters, from your website and LinkedIn profile to the way you introduce yourself and communicate your value. When these elements are aligned, your business feels clearer, your confidence grows and showing up becomes much easier. When they’re not, it’s easy to feel stuck, overwhelmed or disconnected from the brand you’ve built.
That’s where I come in. Together, we align the psychology, strategy and visual identity behind your brand so everything works together. We clarify your message, strengthen your positioning and create a brand that reflects who you are today, not who you were years ago.
This isn’t about being louder. It’s about being clear, confident and remembered for the right reasons.
HIRE FOR SPEAKING
I am a speaker at business events, podcasts, workshops and radio. Providing informal, engaging and motivational talks on topics such as How to build a Brand, understand the psychology of the consumer, Personal Branding, Getting visible in the AI world, To helping women in business why it is important to have a personal brand and build confidence to put yourself out there.
I provide guidance that is honest, informative and humorous. They are packed full of content and valuable tools designed to make you think and make real changes to your business.
If you would like me to talk at your event, please get in touch.
“I interviewed lisa for my podcast. Her honest and openness was so Refreshing. She came up with so many tips about building a personal brand which my listeners loved!”
