Are you thinking of building a new website?
Your website is your shop window so it is key to get this right. You have about 3 seconds to get your audiences attention so make it count.
Everybody wants information at their fingertips, so it is key to get your content right especially on the home page. Speak the language of your audience, so don’t make it too complicated and techie. Answer their questions or fears, make them trust you and want to find out more, for some businesses this is key, especially if you are a personal brand, like a coach, hypnotherapist etc. Make sure that your message is consistent throughout your site. DO NOT hard sell. I will be writing more blogs over the next coming months on hints and tips to build your brand through various channels, so sign up to our newsletter.
Digivate share their principles of effective web design in this infographic.
Here’s a quick summary:
- Content comes first
- Know your audience
- Use appropriate media
- Be intuitive
- Don’t fear whitespace
- Remove barriers
- Strive for simplicity
- Don’t reinvent the wheel
- Be consistent
- Call to action
