When Genevieve Wells founded Lewis Visuals, she already had an impressive career behind her. After graduating in Interior Architecture from Farnham University of Creative Arts in 2005, she quickly built a reputation for combining creativity with exceptional technical knowledge. Starting her career in interior design across the office, retail and leisure sectors, she later discovered a passion for residential architecture. Her expertise saw her head hunted multiple times before accepting the role of Technical Coordinator at Redrow Homes. With years of experience behind her, Genevieve had a clear vision for her own business. She wanted a brand that reflected her philosophy of transforming lives through design and positioned Lewis Visuals as a modern, approachable and highly knowledgeable architectural practice.
The Challenge
Architecture can often feel formal and corporate, with many businesses looking and sounding remarkably similar. Genevieve wanted to break away from that stereotype. She approached Thrive Studios looking for a brand identity that would communicate innovation, creativity and professionalism while remaining warm and accessible to homeowners and property developers alike.
The challenge was to create a distinctive identity that would grow with the business and support its ambitious plans for expansion.
Our Approach
Rather than creating a logo in isolation, we looked at the bigger picture of how Lewis Visuals wanted to be perceived and how clients should experience the brand from the very first interaction. Working closely with Genevieve, we developed a contemporary visual identity that stood apart from traditional architectural firms. Clean lines, modern typography and a confident colour palette reflected the company’s technical expertise while still feeling welcoming and creative.
As the business expanded into multiple locations, we introduced a simple but effective colour coding system for each office, creating consistency across Guildford, Ascot and Farnham while allowing every location to maintain its own identity. To reinforce the personality of the brand, we designed a series of marketing leaflets that showcased a more approachable and quirky side of the business without losing sight of the professionalism and planning expertise that clients rely on. The visual identity was then carried through to the website, creating a seamless experience that reflected the quality of the work Lewis Visuals delivers every day.
The Result
The new brand gave Lewis Visuals a strong and memorable identity that supported its growth and positioned the business as a trusted architectural partner for residential projects. Since launching the new brand, the company has expanded from a single office to locations in Guildford, Ascot and Farnham, grown its team and broadened its services to include interior design alongside architectural solutions. Genevieve and her team have also received multiple industry awards, recognising not only the quality of their design work but their innovative and client focused approach.
Client Outcome
Today, Lewis Visuals continues to transform homes and lives through thoughtful, sustainable and technically outstanding design. The brand has evolved alongside the business, providing a professional and recognisable identity that supports its reputation for creativity, expertise and exceptional customer service. This project demonstrates that great branding is never just about a logo. It is about creating a strategic identity that communicates your values, differentiates you from competitors and gives your business the confidence to grow.