When creating a strategic business plan, we at Thrive Studios start by looking into three areas to help us to Thrive:
WHERE ARE WE NOW?
- What’s our mission statement? – What’s the organisation’s purpose? This could include the business of the organisation or the products or services you produce or customers you serve.
- What are our values? – This clarifies what the company stands for and believes in.
- What are our SWOT’s – SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. These elements are crucial in assessing the strategic position with the organisation.
WHERE ARE WE GOING?
- What’s our competitive advantage to our competitors? -What is it that you are best at and what is its uniqueness?
- What’s our vision statement? -What will your organisation look like in 5 to 10 years from now?
HOW WILL WE GET THERE?
- What are our strategic objectives? -In the areas of finance, operations and customers.
- What is our strategy? -Does your businesses strategy match your strengths in a way that provides value to your customers?
- What are our short-term goals? -Define clearly what you want to accomplish, when you want to accomplish it, how you’re going to do it and who’s going to be responsible.
- Our business strategy execution – How committed are you to implementing the plan to move your organisation forward? Will you commit money, resources and time to support the plan?
All the above can help your company continue to grow and THRIVE. For further advice on how to put in place a great strategic marketing plan, email us today at hello@www.thrivestudios.co.uk