Cadbury’s and Nestles have had a court battle over the last few years, over the ability to protect a colour as part of their brand identity. Last month the Court of Appeal overturned last year’s ruling in favour of Cadbury, this time siding with Nestle.
This ruling has changed the outcome of protecting colours for a brand significantly now. Use distinctive colour, but remember that others can copy the colour aspect of your design but not your full logo. But when you think about why should a company tell you that you can or cannot use a colour it would become stupid in the end and as a designer you would have to be so careful and double check and triple check to make sure that no companies though out the world have a colour brand patent – it would be totally mad.
For the full article go to Marketing Week