Your Brand Looks Good. So Why Isn’t It Working?
You’ve worked hard on your business. You know your product or service is good, you know you can help people
DETERMINE WHO YOU ARE & WHAT YOUR BRAND IS & WHAT YOU’RE NOT. THE REST OF IT IS JUST A LOT OF NOISE.
Geoffrey Zakarian restaurateur & author
Category: Branding
Is a Lack of Brand Strategy Holding Your Business Back? Why Most Businesses Don’t Realise the Real Problem
When business owners tell me they’re struggling to attract more clients, increase their visibility or grow their business, they almost
Why You Probably Don’t Know You Need a Branding Coach (Yet)
There is a question I get asked surprisingly often. “What exactly does a branding coach do?” People usually expect a
5 Ways to Create a Brand Experience Without Spending a Penny
When people hear the words brand experience, they often picture the big names. They imagine beautiful flagship stores, luxury packaging,
Life After Corporate: Why So Many Women Feel Lost After Leaving a Career They Once Loved
Leaving corporate life is often sold as the dream. For years you may have imagined having more freedom, more flexibility
Helping an Established Interior Designer Step Into Her Expertise
Renaissance Interiors Case Study When Karen Chapman, founder of Renaissance Interiors, approached me, her business had already been established for
Branding Is Psychology Before It Is Design
For years, we’ve been told that branding starts with a logo, a colour palette or a beautiful website. I understand
Why Do I Feel Invisible in Business?
“I feel invisible.” It’s a phrase I hear far more often than you might think. Not from people who are
The Masks We Wear
I think one of the hardest things about reaching midlife is realising just how many versions of ourselves we’ve created
How Do I Build a Personal Brand After 50?
Building a personal brand after 50 starts with clarity about who you are, what you stand for, and the expertise