Choosing a typeface can be a difficult task and it’s not a decision to be made quickly. There are many factors that you need to take into account, but the most important first step is that it’s legible in both print and on-line.
Do your research
Before you start choosing your fonts, see what’s out there. It’s worth reading a few typography and design blogs, so you can look out for good and bad examples.
Match
Your main priority should be thinking of your brand’s characteristics and style. Once these are set you can start selecting fonts to consider. Your typeface should reflect the character of your brand.
Think effectively and be selective
This process can be lengthy and many opinions will clash, keep an open mind. You may have found a typeface that you absolutely love, but remember, it may not necessarily be the right one to use for your brand or fit the purpose. Be honest, ruthless and put the thought of the target audience’s interpretation at the forefront of your mind.
Take it slow
It can take time and be testing at times but you need to ensure you get it right.
Be timeless and unique
Unless you’re planning on changing your typeface on a regular basis, choose one that will not only stand out and work for your brand but one that will stand the test of time.