Showing that you appreciate your existing customers is one of the easiest ways to build a closer relationship and they are more likely to be your sales force for your business. It is remarkable how many companies do not tap into this. When it comes to standing out against your competitors, its critical especially ecommerce businesses to use this opportunity, so it is worth investing in your brand values and your customer service. When you focus on crating meaningful customer experience can get you loyalty and word-of-mouth which will stand you out from your competitors. A survey was done in the US where it was found that 6*% of businesses lost a customer because they felt that the company didn’t appreciate them as a customer, so make them feel special.
Being personal when thanking your customers can show the human aspect of your brand, creating connections and building customer loyalty. Don’t ask them to share it on social media just simply say thank you – this goes a long way!
If you have regular customer then why not wish then happy birthday if you can get their date of birth, or an anniversary of their first purchase, other ideas are valentine (feel the love!) Christmas, easter etc. You don’t need to spend a lot of money to create genuine moments of delight.
Here are 5 ideas to thank your customers:
- Send a handwritten thank you letter or note/postcard with your order or just send to your customer through the post.
- Include a gift, this could be just a bag of sweets.
- Provide a free sample
- Create personal connections with video
- Offer post-purchase discounts or incentives
If you want to know more about saying thank you to your customers then get in contact with us, we have loads of quirky ideas that will make you stand out in this crowded market.