I read an article this morning in Marketing Week, how certain brands are stepping up with this crisis we are all in at the moment, which is crippling the world and putting so much pressure on the medical services. It is so good to hear that Pret looked how to help the NHS staff, supporting them, but as purpose is put to the test in the midst of the global Covid-19 pandemic, which brands are stepping up and which are missing the mark? Read the full article:
Are brands living up to their purpose during the coronavirus crisis?