I went to a network meeting a few weeks ago and David Holmes a funeral director did a talk (that’s weird I hear you cry). David was on The Fixer a television programme with Alex Polizzi. The programme sees Alex turning around family businesses who are struggling for various reasons to attract customers and the talk was all about his experience with the programme.
It was very amusing to hear how David got into the Funeral business in the first place, it always amazes how people pick a career path! But what was interesting was his experience on the programme how it effected the business. David’s business is a family affair with a number of his children in the company Holmes Family Funerals in Fleet Hampshire – he wasn’t getting the business through the door and people weren’t finding them. They needed to get out there and say ‘WE’RE HERE’! He said that he was glad he did the programme which gave him some great exposure. But when he was asked what was the most important thing that he got out of the being on the programme he said the new branding had made such a difference – this was music to my ears (well it would be really as this is what Thrive Studios is all about). It shows how your branding is so important as this is the first impression people get of you and I’m afraid to say that people are drawn to style and image on their first impression. But the branding / logo is only the beginning of a business – the service especially in Davids case has to be very customer focused and delivered in a certain way and provide an excellent service, which then will be taped about around the local area and so therefore recommendations and word of mouth which is vital for a small local business.
If you would like Thrive Studios to talk to you about how we can help you with your branding then please contact us on 01252 620998